I decided to work on things that obsess women because women can't resist things like lace, sequins, animal prints and python.

Because I'm a woman, and I'm petite and blonde, you wouldn't believe how often I'm asked to model the clothes.

My favourite eras for styles are still the 70s and 40s, and there will be a few iconic pieces to build the wardrobe around, like there were at Chloe, but I want there to be a feel of mix-and-match.

I have an innate fear of fame. I've never thought being famous looked like such a good place to be. I love being incognito.

I'm just not very interested in decoration.

I'll let myself obsess over things.