Because I'm a woman, and I'm petite and blonde, you wouldn't believe how often I'm asked to model the clothes.

I decided to work on things that obsess women because women can't resist things like lace, sequins, animal prints and python.

I have an innate fear of fame. I've never thought being famous looked like such a good place to be. I love being incognito.

I'm just not very interested in decoration.

My favourite eras for styles are still the 70s and 40s, and there will be a few iconic pieces to build the wardrobe around, like there were at Chloe, but I want there to be a feel of mix-and-match.

I know who the Versace woman is, because I wear the clothes myself.