Honda is an engineering company; Toyota is a marketing company. It really is just the Honda way.

As industrial designers, we?re often in the middle of marketing and engineering. We have to be looking for those engineering innovations that can offer our clients a competitive advantage. … We were very impressed with the number of products and just the innovation from a manufacturing standpoint.

These five gasoline-electric hybrids stood apart as most worthy of consideration for the 2006 Green Car of the Year distinction. While hybrids represent but one type of vehicle expected to be finalists in future Green Car of the Year award programs, they clearly dominate the field at this point in time.

In a small company, marketing measurement is even more important. You are not generating 30,000 leads a month, you are generating a few thousand; and each lead is very valuable.

We are looking for a more lasting relationship with our sponsors. We are involved in negotiations with a marketing company for outsourcing sponsorship to assist us.

Gap is regaining market share, and its marketing initiatives continue to benefit the company. The company last fall reduced its product assortment by 30 percent at its namesake store and at its Old Navy and Banana Republic divisions. So it's moving away from the overly fashion-forward mix and narrowing its product lines.