FastSaying
Historically, they've gone after donations kind of hat in hand and they've realized that they've got to compete with these people.
Lance Helgeson
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Five years ago, [these companies] wouldn't have been sponsoring events. Today, they are doing quite a bit and they really have to because of the competitive nature of what they are doing.
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As the advertising world becomes more cluttered, it makes a difference for them to stand out and really connect with the consumers. Sponsorship in the arts is a way to connect with the customers on more of an emotional and visceral level.
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Arts programs have become a lot more savvy about packaging their opportunities. They've taken a cue from sports and that's been the driver.
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The problem with not having a camera is that one must trust the analysis of a reporter who's telling you what occurred in the courtroom. You have to take into consideration the filtering effect of that person's own biases.
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Whereas if you have a camera in the courtroom, there's no filtering. What you see is what's there.
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