Five years ago, [these companies] wouldn't have been sponsoring events. Today, they are doing quite a bit and they really have to because of the competitive nature of what they are doing.

Historically, they've gone after donations kind of hat in hand and they've realized that they've got to compete with these people.

As the advertising world becomes more cluttered, it makes a difference for them to stand out and really connect with the consumers. Sponsorship in the arts is a way to connect with the customers on more of an emotional and visceral level.

Arts programs have become a lot more savvy about packaging their opportunities. They've taken a cue from sports and that's been the driver.

I'll go and I'll host or do whatever (Haskell) wants me to do. Events like these are real special because you're lucky if you can get three or four celebrities to attend an event in Los Angeles.

It's nice to have a voice and to be able to use it in events like this, ... Mississippi Girl.