His soul is the brand.

The brand is your soul, the product your body.

It's important that we never veer away from the essence of the brand,

The beautiful spring came; and when Nature resumes her loveliness, the human soul is apt to revive also.

With the in-your-face steroid scandals, I've said at some point the MLB brand would be diminished. Now there's no reason to think they won't come out just fine.

It's his heart and soul, it's kicking ass all over the world and becoming a huge brand. He would be really reluctant to leave it now.