It's important that we never veer away from the essence of the brand,

That's because the name has almost become a brand name. My essence is still me. But that name Corey Hart refers to this an album.

The fact that he competes in two sports was interesting to us.

We thought about people who pushed the physical side of their life to their limits.

After 20 years of seeing Kelly, you need to evolve. If you don't evolve brands, they'll dissipate and go away.

The essence of jiu-jitsu is philosophy.