He not only got an acting fee and participation in the gross, but he got a big hunk of the licensing and merchandising, which will net him, according to Variety, about $100 million.

Fox is not going to tell you this, but it is an open secret on Madison Avenue that they are charging a premium of $50,000 to $100,000 a spot to be in the first six minutes.

Do they want to spin out to the public and lay off some of the risk on the film side on the investors? ... A lot of bankers have been recommending they do that and they've resisted.

This is not a trend we are seeing at Hopkins, in fact our alumni participation has actually increased over the past three years.

Steven has a role in one of the spots for that campaign. His participation in the Interns spots is reduced. We are looking at alternatives for marketing strategy and that is what the Interns campaign represents. We are always looking for ways to represent our brand value. We have an ongoing relationship with Steven. Also, [the] 'Dude, you're getting a Dell' tag line will be sticking around -- it is in the Interns spots now.

Steven has a role in one of the spots for that campaign. His participation in the Interns spots is reduced. We are looking at alternatives for marketing strategy and that is what the Interns campaign represents, ... We are always looking for ways to represent our brand value. We have an ongoing relationship with Steven. Also, [the] 'Dude, you're getting a Dell' tag line will be sticking around -- it is in the Interns spots now.