Do they want to spin out to the public and lay off some of the risk on the film side on the investors? ... A lot of bankers have been recommending they do that and they've resisted.

He not only got an acting fee and participation in the gross, but he got a big hunk of the licensing and merchandising, which will net him, according to Variety, about $100 million.

Fox is not going to tell you this, but it is an open secret on Madison Avenue that they are charging a premium of $50,000 to $100,000 a spot to be in the first six minutes.

A Glimmer of Hope is proud to partner with Austin Can! Academy in providing opportunities for the area's at-risk youth. Our organizations share the same hopes, goals and aspirations in serving area youth in need of a helping hand.

It costs so damn much to distribute a film now. That's the problem. Nobody wants to take that risk. It's very, very frustrating. There's almost no such thing as a little movie.

The promotion will reduce promotion and advertising spending for the film, potentially limiting risk and heightening the probability the Lions Gate will reach [fiscal-year sales forecasts].