He has been punished because of his celebrity status.

We all, the family, friends and well-wishers of Salman are very happy and relieved.

The power of celebrity backing has been crucial. I would say that 90 percent of our brand recognition comes from celebrities wearing my pieces.

The advertisement still has to be creative. Additionally, the consumer wants to see the celebrity 'on the job', i.e. in a known role or stereotype.

Get your product out there and get immediate impact without having to pay for a celebrity endorsement. That's the goal. Just get a picture of them holding the product.

If you say a modern celebrity is an adulterer, a pervert and a drug addict, all it means is that you've read his autobiography.