Harnessing likability is about uncovering what is authentically likable—in you, in the other person, in your connection.

It is through the strength of what is genuine that meaningful connections build into relationships.

This is the Law of Likability: The real you is the best you.

By approaching your interactions through the lens of likability, you can expect to be happier, more comfortable, and more successful in establishing meaningful relationships.

When we come from an authentic, genuine place in ourselves, our efforts to connect with people work to their fullest.

People do business with people they like.