Formula for success: under promise and over deliver

Anybody who is an entrepreneur is a person who essentially has impaired judgment. The odds of success are zilch.

The whole secret to our success is being able to con ourselves into believing that we're going to change the world because statistically we are unlikely to do it.

All business success rests on something labeled a sale, which at least momentarily weds company and customer.

If I said yes, it would be an empty promise.

We were called The Toilets originally — we were flushed with success.