Exceed your customer's expectations. If you do, they'll come back over and over. Give them what they want - and a little more.

Share your profits with all your associates, and treat them as partners. In turn, they will treat you as a partner, and together you will all perform beyond your wildest expectations.

High expectations are the key to everything.

I learned this early on in the variety business: You've got to give folks responsibility, you've got to trust them, and then you've got to check on them.

Every customer that comes to us will have different levels of expectation. Ultimately, our aim is to exceed their expectations much better than what our competitors can provide.

Control your expenses better than your competition. This is where you can always find the competitive advantage.