Everything starts with the customer.

I can't say I hate cats, but holy cow, dogs are a horse of another color.

Customers don't just walk through your door. They also keep it open.

Customer-centricity should be about delivering value for customers that will eventually create value for the company.

They have 25 million customers, we have 5 million customers. We want to go directly after their customer base.

We can emulate thousands of customers and do all that in the customer lab.