Development of a comprehensive digital content strategy, with the objective of accelerating the production, distribution and marketing of digital content and applications domestically and internationally should be a key priority for New Zealand. The Digital Strategy is a great foundation, but urgency around next steps is critical.

We're creating our own content because it's very important to be out there with marketing that people say is unique and different.

To sell something familiar, make it surprising. To sell something surprising, make it familiar.

Cultural products will spread faster and wider when everybody can see what everybody else is doing. It suggests that the future of many hit-making markets will be fully open, radically transparent, and very, very unequal.

It is an economic fact that predicting the future is most valuable when everybody thinks you are wrong

[Over breakfast] We discussed the 'novelisation' question. This is where the studio pay someone to novelise my script and sell it as Sense and Sensibility. I've said if this happens I will hang myself. Revolting notion. Beyond revolting.

Lindsay [Doran] said that the executive she had discussed it with had said 'as a human being I agree with you -- but ...' I laughed until my porridge was cool enough to swallow.