To sell something familiar, make it surprising. To sell something surprising, make it familiar.
Derek Thompson
Related
Here is the surprising truth: It's often easier to make something 10 times better than it is to ...
ASTRO TELLER I love to sell, to visualize something for someone and make them see it.
STANLEY MARCUS It got really familiar. It's not something you want to be familiar with.
KRISTA WALKER Make something people want and sell that, or be someone people need and sell you.
RYAN LILLY It was a serendipitous discovery, something very surprising to us.
ARUL CHINNAIYAN It is better to create something you can sell and once you create it, sell it
SOTONYE ANGA A little sell-off today should not be surprising in front of such an important report.
JEFF PALMA When someone doesn't like something, it's often because they're not familiar with it, or they're too...
PABLO PICASSO Once you sell it, it's sold. Anything that would let the previous owner come back and make demands i...
ADAM SOHN ...reflection can transform something familiar.
DIANE L. DUNTON Selling anything is very easy, but to make things today is very hard. If you make something very goo...
KAMIL KUBIK No one told me I had to make something that would sell, but I personally want everyone to like my mu...
UTADA HIKARU It was tough to sell something with the Merrill Lynch name on it.
JAMES ELLMAN The two most engaging powers of an author are to make new things familiar, familiar things new.
WILLIAM MAKEPEACE THACKERAY I wanted to do something I was familiar with.
DENISE RUEMPING Salesmen always need something to sell.
BARRY RITHOLTZ Desperation can make a person do surprising things.
VERONICA ROTH What's so surprising about bacon? I dunno, I suppose it comes as something a a shock to the pig.
TERRY PRATCHETT The two most engaging powers of a good author are to make new things familiar and familiar things ne...
WILLIAM MAKEPEACE THACKERAY If you want something, you can't wait for someone to make it happen for you.
JON HUERTAS I'm trying to sell every audience something; that something is me.
EDDY ARNOLD If consumer confidence keeps surprising, it's going to make it easier for the Fed to keep the accele...
ENRICO CARUSO Don't Just Let it Happen, Make it Happen!
JUAN A. JIMENEZ Demagoguery sells. And therefore, radio stations will put it on. But that doesn't mean that you ...
AL FRANKEN Everyone has something to sell. The greatest thing you can ever sell is an idea or talent.
T.I. Those who forget the past are doomed to repeat it
SARA SHEPARD I could sell used battery acid and make it fly.
DAN AYKROYD I'm trying to sell every audience something; that something is me.
EDDY ARNOLD It is difficult to find a courteous person today who isn't trying to sell you something
WILL SHRINER If you make a gun, you are either going to sell it or you are going to use it. And if you're going t...
ARTHUR BOYD To make a film and to sell it to the distributors you need a name.
AJAY DEVGAN Sometimes all it takes is a tiny shift of perspective to see something familiar in a totally new lig...
DAN BROWN It was even more surprising that they would not make the choice, even with a simple pill.
DR. TARUN JAIN We don't find it tough to sell gold; people love to buy jewelry. The only way to make your wife,...
T. S. KALYANARAMAN There is only one way to make money: sell something. You're either selling your time or a product. T...
RICHIE NORTON It's hard to sell something that nobody can see.
GINGER BABER Awareness makes us emotionally brilliant!
If you can honestly say that you are fully awar...
LORII MYERS Remove the temptation to settle for anything short of what you deserve.
LORII MYERS Your desire to succeed must overpower your fear of failure!
LORII MYERS Because he was not up for an actual labor position, it was surprising to see them make an issue of t...
GEORGE WAKSMUNSKI It's not surprising that the right would be against it. They are very clear about wanting to make ou...
JENNIFER CHRISLER To sell something, tell a woman it's a bargain; tell a man it's deductible.
EARL WILSON It was surprising to us.
TIM WARD Where I used to think that this life would be good. And I would do things that I thought that I shou...
SOMETHING CORPORATE They've done something wonderful with that house. But I don't think they have cash flow to make it l...
BOB RYAN You must be the person you have never had the courage to be. Gradually, you will discover that you a...
PAULO COELHO Musical theatre is something I'm familiar with, I've been doing that.
DAVID NAUGHTON So the fact that the media all jump on a story in a similar fashion is not surprising. The opposite,...
JOEY SKAGGS If you see something that you feel is familiar it gives you an important kind of emotional connectio...
MARC NEWSON It really is surprising that they became that good at something like this. Where we live, no one rid...
STEVE ZIEMBA If you really want something you can figure out how to make it happen.
CHER going to make me sell
the motel and make me go with him.
JACKIE SPAULDING A lot of my students are Asian-American, and it has been thrilling to watch them break through the s...
ROBERT MORGAN Using assistive technology with your child prevents your child from missing out on content solely be...
SANDRA K. COOK They sell dope, they sell weed. They come down here and make the neighborhood look bad.
JOSEPH WILLIAMS Mister Thorn, something tells me you could sell salvation to a priest.
RICHELLE MEAD A reader ought to be able to hold it and become familiar with its organized contents and make it a m...
WILLIAM SAFIRE You own the first day of your life. You own the last. And you own everything in between.
KEVIN ABDULRAHMAN It's something that the first time you see it, it's kind of shocking, but then you realize it's not ...
LAURA PHILLIPS It is what it is, it is what you make it.
JAMES DURBIN The whole country is filled with adventures, but there is [also] adventure just in the visual landsc...
CHRIS PATTERSON I mean, it's not surprising, really. Once you love something, you always love it in some way. You ha...
SARAH DESSEN A painting probably is the most shocking increase in value, from what it costs to make to what you s...
DAMIEN HIRST To generate creative ideas, it's important to start from an unusual place. But to explain those ...
ADAM GRANT You have to make it happen.
DENIS DIDEROT In all my science fiction movies, I try to blend the familiar with the futuristic so as not to be to...
DAVID TWOHY We're pretty familiar with each other. Playing them will make us better.
CLAY MCCAMMON We all think of doing something distinctive in life. We all do dream of becoming great and leaving d...
ERNEST AGYEMANG YEBOAH If it was something expensive like a Mercedes, we could sell the car and pay some back.
CHARLES GRIGSON Insanity is to keep on trying to sell someone something they don't want to buy.
LORRIN L. LEE It's not something that immediately sounds familiar. On this album, it's its own creation.
JANET WEISS It is not surprising to see a lot of electronics devices selling. What is surprising is to see a lot...
APURVA GAGLANI When you're young, the more you do something, the more familiar it becomes, the more comfortable you...
DAVID POLLACK Frankly, if you can sell something at $80 a tonne that cost you $20 a tonne, you might want to sell ...
KERRY STOKES To sell something, tell a woman it's a bargain; tell a man it's deductible
EARL WILSON We also keep the prices fairly low, and if something doesn't sell, we mark it down and get it sold.
DEBBIE LUND There is nothing far-fetched about disappointment as a subject for comedy. It's something we are...
MARTIN FREEMAN As long as artists can make something, artists will continue to survive.
VICTORIA LEGRAND I could imagine it would be sold out very quickly. Even regular Dale Earnhardt Jr. special paint sch...
DAN ANDREWS It is not only a beautiful object but it transcends that which we know and are familiar. It is other...
DARRYL PITT Musical theatre is something I'm familiar with, I've been doing that.
DAVID NAUGHTON Forget words like 'hard sell' and 'soft sell.' That will only confuse you. Just be sure your adverti...
WILLIAM BERNBACH It was blah blah bland. Niche travel is coming into focus and the people who know something about it...
LARRY WHITE Any darn fool can make something complex; it takes a genius to make something simple.
PETE SEEGER Yes, I sell people things they don't need. I can't, however, sell them something they don't want. Ev...
JOHN O'TOOLE You sell 2,000 pounds, you're going to make $700 while you're spending $250 to $300 every trip out. ...
PETER KENDALL It's better to own a black horse and make it wear a horseshoe and then sell it. It is good business ...
ABDUL MATIN It's about time they did something about the threat to a key business. They sell music already; why ...
EDWARD WELLER We do participate in the government programs, like probably 95 percent of farmers do. People who are...
VICKY HARTZLER There was more, he was sure. He could feel it. Something deeper. More profound. More worthy. More li...
ALAN MCCLUSKEY I follow my own head. And if I'm determined to do something, then I'll make sure that I make...
LAURA DEKKER We conducted this drill to make sure that our spill response contractor is familiar with the route t...
MARK LEWIS The announcement is hardly surprising, but I wouldn't necessarily regard it as definitive. I don't a...
ORIN KRAMER The notion of getting under the hood and explaining how something works, that's fairly familiar ...
SCOTT MCCLOUD We've had requests to do specific (regional) cuisines and chose Spain because people are familiar wi...
CINDY MCCLELLAND My primary thing is to make a painting, not necessarily to make a painting to sell for gazillions of...
ERIC FISCHL Is it surprising? Absolutely not. It's inevitable.
MIKE MCGUIRE It is very troubling, but not surprising.
JOHN LEHMAN It was surprising, in a good way.
CHRISTOPHER BYRNE Nobody forces you to work at Wal-Mart. Start your own business! Sell something to Wal-Mart!
KEVIN O'LEARY
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DEREK ALLEN I just hope that teams realize my foot injury really hampered me. Playing in the SEC, you've got to ...
DEREK ABNEY I just hope that teams realize my foot injury really hampered me, ... Playing in the SEC, you've got...
DEREK ABNEY Everyone was encouraging to each other, ... It was more of a 'team' kind of thing; it wasn't like a ...
DEREK ABNEY My parents are trying to not show their emotions, but I know they're getting really excited.
DEREK ABNEY [The deadline] came when I was preparing for the Scouting Combine. But it's no big deal; I can take ...
DEREK ABNEY Actually, I'm pretty happy. I wasn't as fast as I wanted to be, but I'm still getting over a broken ...
DEREK ABNEY Everyone was encouraging to each other. It was more of a 'team' kind of thing; it wasn't like a tryo...
DEREK ABNEY I want to hang my hat on my speed. I want to show I'm a legit 4.3 guy. And off the field I want the ...
DEREK ABNEY I want to hang my hat on my speed, ... I want to show I'm a legit 4.3 guy. And off the field I want ...
DEREK ABNEY Sir Larry could be very strict and a disciplinarian, too. He had many faces; he wore many hats. But,...
DEREK JACOBI Oh how Shakespeare would have loved cinema!
DEREK JARMAN Denzel Washington invoked confidence. When you have confidence, you can do anything. And that's ...
DEREK LUKE There's feelings there, but I think I've just been pretty good at trying to hide my emotions...
DEREK JETER Education, and I regret to say this as an educator, but there's no indication that education has...
DEREK BOK I grew up as a fanboy and a giant nerd, and I mean that in the most loving sense. I loved playing ...
DEREK MEARS I love that sometimes we need to go to the opposite side of the world to realize assumptions that we...
DEREK SIVERS It's never over. You don't want to be in the position to be down four runs in the ninth inning, but ...
DEREK JETER An orgasm joins you to the past. Its timelessness becomes the brotherhood; the brethren are lovers; ...
DEREK JARMAN Hopefully, I'm not preaching to an empty room.
DEREK DUNCAN When I cast great actors, I try to make extraordinary people ordinary, dealing with these extremely ...
DEREK CIANFRANCE If things go wrong, I'll lead them away. Once it's clear, get back to the car. If you don't see me i...
DEREK LANDY