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Commercial speech is like obscenity... we can't seem to define it, but we know it when we see it.

Jef I. Richards

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Commercial speech is like obscenity... we can't seem to define it, but we know it when we see it.
— Jef I. Richards
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In the world of commercial speech, tobacco advertising bears the earmarks of an endangered species.
— Jef I. Richards
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Is advertising a profession, like law or medicine? How many new parents clutch their baby to their breast and declare, 'I want this child to grow up to be a media planner'?
— Jef I. Richards
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The law requires a paper towel ad to be scrupulously honest, but allows political candidates to lie without reproach. What's wrong with this picture?
— Jef I. Richards
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There is a huge difference between journalism and advertising. Journalism aspires to truth. Advertising is regulated for truth. I'll put the accuracy of the average ad in this country up against the average news story any time.
— Jef I. Richards
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