FastSaying
The law requires a paper towel ad to be scrupulously honest, but allows political candidates to lie without reproach. What's wrong with this picture?
Jef I. Richards
Ad
Candidates
Honest
Law
Lie
Paper
Picture
Political
Reproach
Requires
Towel
Without
Wrong
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Is advertising a profession, like law or medicine? How many new parents clutch their baby to their breast and declare, 'I want this child to grow up to be a media planner'?
— Jef I. Richards
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Creative without strategy is called 'art.' Creative with strategy is called 'advertising.'
— Jef I. Richards
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There is a huge difference between journalism and advertising. Journalism aspires to truth. Advertising is regulated for truth. I'll put the accuracy of the average ad in this country up against the average news story any time.
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Is advertising a profession, like law or medicine? How many new parents clutch their baby to their breast and declare, 'I want this child to grow up to be a media planner'?
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Commercial speech is like obscenity... we can't seem to define it, but we know it when we see it.
— Jef I. Richards
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