Because of the way the academy has crunched down the Oscar season, you have to look at positioning your key titles to take advantage of that.

It's a poor marketer who can't sell the same title five or six times.

The Oscar sits on some shelf above my desk. If there was an earthquake, I could actually be killed by my own Academy Award.

My dad won an Oscar in 1951 with an un-Anglicized name, the first Hispanic to ever win an Oscar, and the Academy is so intractable to this day.

Stand where they can see you

Don’t try to do everything yourself. Find a horse to ride