Stand where they can see you

That integration is extremely important for our cost roadmap but also for our strategic positioning against our competitors like the New York Stock Exchange.

Don’t try to do everything yourself. Find a horse to ride

When positioning a brand, aggressively avoid becoming a "me too" by assertively being a "who else?

We are positioning ourselves for the future. We hope to turn the tide in the South.

They're positioning on-demand as a niche offer. That's smart. If I was SAP, the last thing I'd do is validate on-demand as the biggest trend in the software industry. They'd be crazy to do that.