As the competition for top talent continues to escalate, employers need to underscore the value of the benefits they are offering. Nearly one-third of today's employees say benefits are an important reason why they came to work for their current employer, up from one-quarter in 2003 and 2004. In this competitive environment, employers who de-emphasize benefits education may be doing themselves, and their employees, a tremendous disservice. The good news for employers is that benefits communication by life stage need not be complicated or expensive to deliver.