Any time you can build jokes around a story that resonates on an emotional level, it is going to have a big impact.

Volcanoes have a big impact. The ocean warming and sea level would have risen much more if it weren't for volcanoes.

Small gestures can have a big impact.

Anytime in radio that you can reach somebody on an emotional level, you're really connecting.

My primary goal is always to tell a story that will resonate with people on a deeply emotional level.

I went into politics on an emotional level and soon realised that emotion has nothing to do with politics.