Any intelligent fool can make things bigger, more complex, and more violent. It takes a touch of genius--and a lot of courage--to move in the opposite direction.

Any intelligent fool can make things bigger, more complex, and more violent. It takes a touch of genius--and a lot of courage--to move in the opposite direction.

Any intelligent fool can make things bigger, more complex, and more violent. It takes a touch of genius-- and a lot of courage- -to move in the opposite direction.

Any intelligent fool can make things bigger, more complex, and more violent. It takes a touch of genius - and a lot of courage - to move in the opposite direction.

Any intelligent fool can make things bigger, more complex, and more violent. It takes a touch of genius - and a lot of courage - to move in the opposite direction.

I have learned that any fool can write a bad ad, but that it takes a real genius to keep his hands off a good one.