Another aspect of this is there are plenty of films and commercials that production companies are filming in zero gravity, so there's even more opportunity there. We want this to happen.

This is the last big weekend before the slow season kicks in.

Bob cares a lot about the success of Cocoa Beach. He's a regular guy who isn't afraid of hard work. Let me tell you -- it was very difficult for the tourism industry after Sept. 11. We were hurting.

It's a new market mix we haven't been able to chase before. We've had good response.

We're going after the incentives market, and we're going to be going after the smaller, upscale groups business.

The price of gas will be a concern this year, and I think that the drive market has shrunk because of that. Nowadays, people are traveling within a 400-mile radius, rather than a 700-mile radius.