It's a new market mix we haven't been able to chase before. We've had good response.

The hotels in the south are opening, and that's a good thing.

And if we are not able to achieve the market access, they cannot be supportive.

This is the last big weekend before the slow season kicks in.

Bob cares a lot about the success of Cocoa Beach. He's a regular guy who isn't afraid of hard work. Let me tell you -- it was very difficult for the tourism industry after Sept. 11. We were hurting.

We're going after the incentives market, and we're going to be going after the smaller, upscale groups business.