And we roll them into amusement parks, into concerts, into malls. These are actually operations that people can license and we have franchises that way.

We don't support any kind of activism or anything like that. It's mainly just research. And we send students from the U.S. to the tropics to the Organization for Tropical Studies where they do semesters of research on tropics, on tropical research and frogs and amphibians of all kinds.

We have 18 stores right now. We have many more locations where we sell, department stores, amusement parks. We have about 1,500 locations where our products actually appear.

I think you're going to see more people next year following Florida all the way through. I'll probably have the same two teams (Memphis and Florida) in the championship game next year.

Successful people breed success.

You have to lead people gently toward what they already know is right.