All of them are still trying to carve out unique positioning, which is always difficult in a market where truthfully there's a lot of parity in terms of offers.

You go to somewhere like Vietnam and I'm sure it's a very strong acquisition strategy, as opposed to a one-to-one marketing strategy.

Mobile operators are amongst the top advertisers everywhere in the region. In most markets you've got two, three or four operators that are desperately fighting each other for business. That's fueled a lot of marketing activity, perhaps more so than any other category in Asia in the past five years.

The conundrum I'm trying to solve is whether paying $750 million to defend $170 million in classified revenue is actually a good deal or not.

Ray?s Diner used to be packed with the old timers. We?re just trying to get back the same people. But we [also] get a lot of new kids because a lot of the old- timers passed on ? [there?s] a new generation.

He was trying to keep it all a secret. I said, 'Hey, pal, you can't keep Red Rocks a secret.' They had a great time here, and he said it was a great location to start it out.