All impressions are certainly not created equal. We tell our clients to beware of remnant inventory. The later your message is seen, the less likely a user is to respond.

The LORD hath said concerning you, O ye remnant of Judah; Go ye not into Egypt: know certainly that I have admonished you this day.

It was the first ten impressions that were the most powerful. The same story was pretty much true for conversions.

The idea is that the declaration said, 'All Men are Created Equal,' but still, the declaration is not realized. Lincoln was keeping the country whole for the declaration and not letting it die.

We believed we could build a better search. We had a simple idea, that not all pages are created equal. Some are more important,

We recommend to our clients to get behind great, big, innovative ideas to break through the clutter. So we decided not only to talk the talk, but walk the walk.