Advertising is, actually, a simple phenomenon in terms of economics. It is merely a substitute for a personal sales force - an extension, if you will, of the merchant who cries aloud his wares.

Rosser Reeves

Actually Advertising Aloud Cries Economics Extension Force His Merchant Merely Personal Phenomenon Sales Simple Substitute Terms Who Will You

Related Quotes

No, sir, I'm not saying that charming, witty and warm copy won't sell. I'm just saying I've seen thousands of charming, witty campaigns that didn't sell.

— Rosser Reeves

PLOW, n. An implement that cries aloud for hands accustomed to the pen.

— Ambrose Bierce

AccustomedAloudCries

Neoclassical economics insists that advertising cannot force consumers to buy anything they don't already want to buy.

— Christopher Lasch

AdvertisingAnythingBuy

The simple act of paying attention can take you a long way.

— Keanu Reeves

ActAttentionLong

Abercrombie met or was very close to meeting its sales force benchmark for Asians.