A 2001 survey of business owners with MBAs conducted by the Rochester Institute of Technology found that money was the primary motivator for only 29% of women, versus 76% of men. Women prioritized flexibility, fulfillment, autonomy and safety.

Warren Farrell

Warren Farrell

Autonomy Business Business Owners Flexibility Found Fulfillment Institute Men Money Motivator Only Owners Primary Safety Survey Technology Versus Women

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