You've got to work as a region ... to get the biggest bang for the buck. You cannot stand on your own as a city and compete against Singapore.

The people on the street are your best ambassadors.

These are all things that can be turned into a brand.

It's the image that comes to someone's mind when they hear that name. But you have to make sure it's true. ... that it represents the core beliefs of the area.

Nevada is a perfect testing ground for a candidate, given its diversity.

This is definitely a competitive process.