You've got to be able to take a calculated risk. There are always going to be detractors.

In this situation, we are taking all the risk.

If they tried to make it more dramatic than that, it would be taking on significant risk. If you dictate to the customer what you want to sell rather than what they want to buy, you are exposing yourself to huge risk.

They (sponsors) want to buy while the property is cheap. Both sides have a risk. He's got a risk taking deals not lucrative enough if he does exceptionally well. If he doesn't do well, the brands have probably overpaid.

The risk to the general population is very low.

[If this does not bode well today], it makes the risk of further declines high.