You've baked a really lovely cake, but then you've used dog shit for frosting.

We don’t get a chance to do that many things, and every one should be really excellent. Because this is our life.

Be a yardstick of quality. Some people aren't used to an environment where excellence is expected.

We said we'd be shipping by next June and we are on track to have that be a true statement.

You'll see more and more perfection of that - computer as servant. But the next thing is going to be computer as a guide or agent.

It took us three years to build the NeXT computer. If we'd given customers what they said they wanted, we'd have built a computer they'd have been happy with a year after we spoke to them - not something they'd want now.