You're going to see G.M.'s incentive spending going down quite a bit. It's a paradigm shift.

GM continues to demonstrate bold and innovative leadership in products and technology. On these fronts and more, GM is truly on a roll.

Incentives are still going to pay a big role in the total value promise. We're still going to be creative and aggressive in the market.

It's all about screens and digital space. I want to follow my customer. The advantage today is that we can do it.

Every country has its core product, ... In this country the full-size pickup is the big dog.

When I came into the job, what I realized is although we were being very efficient in our spend, we weren't being as effective as we needed to be.