Your uniqueness is your greatest strength, not how well you emulate others.

Social media isn’t a brand strategy. Social media is a channel. While it’s important for a brand to develop something to say, it’s more important to create something that will be heard.

The Best Marketing Is Education!

The answer to the question how to use Social Media lies in the name itself - being social; listen and respond; humanize the brand

Advertising, an art, is constantly besieged and compromised by logicians and technocrats, the scientists of our profession who wildly miss the main point about everything we do…

Social media allows us to behave in ways that we are hardwired for in the first place - as humans. We can get frank recommendations from other humans instead of from faceless companies.