You'll have to rent a shop, open a retail display area, buy the refrigerators and equipment and subscribe to a wire service,

This is one of the most difficult retail businesses to be successful at because with most businesses, you buy finished goods, put them on the shelf and sell them, ... But in the flower business you are buying raw product, manufacturing the goods and then selling them, That's where you lose your shirt is the manufacturing, or assembling of arrangements.

Buy, buy, says the sign in the shop window; Why, why, says the junk in the yard

That could buy a lot of rescue equipment.

We rent a booth, and then we have display racks, and then the wines that we bring to display. There are hotels, the food, the show itself. The company probably lays out five digits, easily.

We thought we might buy some equipment or furniture. But we did this.