You now have to decide what 'image' you want for your brand. Image means personality. Products, like people, have personalities, and they can make or break them in the market place.

David Ogilvy

David Ogilvy

Brand Break Decide Image Like Make Market Means Now People Personalities Personality Place Products Them Want You Your

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You now have to decide what 'image' you want for your brand. Image means personality. Products, like people, have personalities, and they can make or break them in the market place.

— David Ogilvy

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Every advertisement should be thought of as a contribution to the complex symbol which is the brand image.

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Never write an advertisement which you wouldn't want your family to read. You wouldn't tell lies to your own wife. Don't tell them to mine.

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What really decides consumers to buy or not to buy is the content of your advertising, not its form.

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There is no need for advertisements to look like advertisements. If you make them look like editorial pages, you will attract about 50 per cent more readers.

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