You need to know the reputation of the company you're dealing with.

The company should have a physical location and phone number listed on its Web site. You need to have some means of contacting them if you have problems after the fact.

It really depends on what the consumer values. Maybe the cost of getting in your car and the time spent walking exceeds that of shipping and handling.

The company has grown to appreciate — including our board — just how important the external and internal reputation of Wal-Mart is.

This company, from what I've been told, has a very strong reputation, has a world-wide reputation for doing excellent financial analysis, ... We were very pleased that they applied.

While only 10 percent are considered 'financially troubled,' virtually every Internet company we have come across is tightening its belt. Clearly, the company has a lot of work in front of it.