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You need the sizzle to sell the steak. Maybe people will pick up this book and go see the movie.


Jennifer Weiner

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Sell the sizzle, not the steak.
SOURCE UNKNOWN I like to open for a band as it brings on sort of a challenge and it makes things more interesting. ...
KELLY JONES The community will need everything -- facilities, employment centers, amenities, a government. You h...
DAVID MARKS America is essentially an entrepreneurial culture: the sizzle is the steak, because, after all, if y...
WAYNE GRADY The NASA humans-to-Mars program is all sizzle and no steak.
ROBERT ZUBRIN I believe I'll have a real story to tell. I may not sell a great many copies, I don't know. Maybe ju...
ERIC LATHAM Only after the last tree has been cut down,only after the last river has been poisoned,only after th...
THE CREE PEOPLE To have the cognitive abilities to do research and development is vital to a forever expanding world...
GARY F EVANS... It's not about what it is, it's about what it can become.
DR. SEUSS You will ensure that the American people will see this movie,
MICHAEL MOORE Maybe my story's only waiting for an honest person to pick up the book.
GABRIELLE GLINSKI Now i know what it feels like being Ryan Bingham
ARIEL SERAPHINO Hail to you gods, on that day of the great reckoning. Behold me, I have come to you, without sin, wi...
THE BOOK OF THE DEAD Congratulations, to the people which made gotham series, still need some more and extra work!
DEYTH BANGER When I go to see a movie, if I can't engage emotionally then it doesn't affect me and I can't get an...
TONI COLLETTE It's the great secret Caesar knew and that Octavian (Caesar's successor, the future emperor Augustus...
BRUNO HELLER Meet me where the sky touches the sea. Wait for me where the world begins.
JENNIFER DONNELLY Could be better. Need steak. Pork chop, maybe.
LONG NGUYEN Is there some lesson on how to be friends?
I think what it means is that central to living
DAVID RAKOFF It's not about winning or losing, really,” he’s saying. “It’s just the showing up every day....
JENNIFER E. SMITH Only children simply accept the fact that their parents have the right to make choices for them. Eve...
THE MIRROR OF MAYBE When death captures me," the boy vowed, "he will feel my fist in his face." (31.26)
MARKUS ZUSAK Bod was obedient but curious.
NEIL GAIMAN Here is a small fact: You are going to die"
"does this scare you? I urge you don't be afraid, I...
MARKUS ZUSAK There are skies manufactured by people, punctured and leaking,and there are soft,coal-colored clouds...
MARKUS ZUSAK She was a Jew feeder without a question in the world on that man's first night in Molching. She was ...
MARKUS ZUSAK An attribute of Rosa Hubermann, she was a good woman for a crisis.
MARKUS ZUSAK Her teeth were like a soccer crowd, crammed in.
MARKUS ZUSAK The Germans in basements were pitiable, surely, but at least they had a chance. That basement was no...
MARKUS ZUSAK If your eyes could speak, what would they say
MAX VANDENBURG "THE BOOK THIEF" Oh, come on, Arthur."
"I don't want to hear it, Andy."
"Jesus Christ"
"He doesn't wan...
MARKUS ZUSAK Clearly," said Arthur,"you're an idiot- but you're our kind of idiot. Come on.
MARKUS ZUSAK Tears were frozen to the book theif's face.
MARKUS ZUSAK I'm getting real fed up with it. If you go out and lose, hey, you got beat by the best wrestler in t...
JAY GROTH Friendship is a double-edged sword one side it can be great and true but the other side it spells be...
GARY F EVANS... People want to buy the sizzle, ... They want to see if they can beat the market.
KARL GRAF We have tears in our eyes
As we wave our goodbyes,
We so loved being with you, we three. ROALD DAHL Everyone always says how I'm so smart, but they don't know what it's like being me. always feeling l...
SUSANE COLASANTI The way to final freedom is within thy self.
THE BOOK OF THE GOLDEN PRECEPTS So maybe someone listening will be inspired to pick up a Bible or go to church and their lives will ...
BETHANY HAMILTON It's a very trying environment. We need to see the equity markets firm up and then we need to see th...
JUSTIN HUGHES Don't you ever get the feeling that all your life is going by and you're not taking advantage of it?...
ERNEST HEMINGWAY The film brings up questions, and I didn't want to tell people what to think. I think there will be ...
JAMES MCTEIGUE Promotions are the worst part of making a movie. We are actors and not salesmen. Still, you have to ...
RANBIR KAPOOR The great thing about this life of ours is that you can be someone different to everybody.
JENNIFER NIVEN To me, that would be best of all situations. Maybe that will make people say it's a good movie and w...
GILBERT CHAVARRIA A book and a movie are different animals. You need a cinematic perspective to be involved in the mot...
ASHWIN SANGHI 'Moonlight' changed me. To see people so moved by this movie inspires me to find something e...
BARRY JENKINS Well, I don't think we should go to the moon. I think we maybe should send some politicians up t...
RON PAUL I'd say I need to pick up the pace, don't I? ... I have a long way to go to get to 26. We'll see abo...
HEATH MILLER Elf the movie: Santa announcement - http://www.youtube.com/watch?v=9jyCfRHumHU
BUDDY I've heard people on panels say, 'You must have a Web site. You need to tweet. Repeat the ti...
MAUREEN JOHNSON The problem with writing a book about bulimia is that whenever you go to the washroom, people think ...
EMMA FORREST Maybe it's naive to say, but it almost seems like, in the past, people tried to sell you somethi...
TRACY CHAPMAN She leaned down and looked at his lifeless face and Leisel kissed her best friend, Rudy Steiner, sof...
MARKUS ZUSAK The moon was sewn into the sky that night
MARKUS ZUSAK If your eyes could speak, what would they say?.
MARKUS ZUSAK Nothing is never nothing. It's always something.
CECELIA AHERN Man shouldn’t be able to see his own face – there’s nothing more sinister. Nature gave him the...
FERNANDO PESSOA You know, they just don't make big movie stars the way they used to, maybe because the system has ch...
TOM ATKINS Sometimes in order to get to where you need to go, you need to think. You just need to sit and think...
LEAH KAHAN Maybe a casual fan will take his kid to see [Pittsburgh Penguins No. 1 draft pick] Sidney Crosby. Wi...
ALAN ADAMS If the spoof is good, people will want to go see the movie. It's like they say, no publicity is bad ...
JOE HERRING It's a cruel world, and unless you're blessed with some talent people will pay money to see, your fr...
SCOTT DOUGLAS The first and foremost human right or fundamental right is the right to exist.
APURVA GAGLANI If we ever put research into what the subconscious is we could probably come to the conclusion that ...
GARY F EVANS... i know im not the girl you wanted. not the one you want to hear from. but what you see is what you g...
SIMI GREWAL Yields can go higher. People are starting to speculate on the effect the commodity rally will have a...
KARSTEN LINOWSKY You go to movies to see people you love suffer - that's why you go to the movies. You don't go to se...
JOSS WHEDON The idea of a youth-based society that you live in for a certain time and then you no longer live an...
JOEL SILVER I feel the film companies should pay for proper advertising to see that the movie will sell, instead...
BILLY CRUDUP If you're going to go to the moon, you don't shoot the rocket right at the moon. You have to...
DREW HOUSTON A calling is you feel - you look out and see the need - maybe it's the need for the poor, to hel...
BILLY GRAHAM It was because they were two parts of a whole. He did not belong to her. And she did not belong to h...
RENEE AHDIEH Cease with the displays of false modesty. The entire palace knows about it."
A feeling of warmt...
RENEE AHDIEH Do you know why I adore roses?" Shahrzad untied the knot of his tikka sash with deliberate slowness....
RENEE AHDIEH Where were you?" Shahrzad tried to control the tremor in her voice.
"Not where I should have b...
RENEE AHDIEH As always. As ever. As a rose to the sun.
RENEE AHDIEH Please be SILENT and LISTEN.
I am the SCHOOLMASTER
and you are in the CLASSROOM.
Just...
PSEUDONYMOUS BOSCH You make a movie with some people, you become friends over the process of making this movie and then...
SABRINA BRYAN You're Subject A-two," Newt answered. Then he lowered his eyes
"And?" Thomas pushed.
Newt ...
JAMES DASHNER Make something people want and sell that, or be someone people need and sell you.
RYAN LILLY The warm sound of her laughter stole through Khalid's skin, heating the coldest reaches of his soul.
RENEE AHDIEH As an author, you can't expect a movie to be an illustration of the book. If that's what you...
BERNHARD SCHLINK Sometimes I get to see a movie that's adapted from a book that I haven't heard about or that...
TATIANA DE ROSNAY I want to get to the moon. I want to go to Mars.
DAVID MACKAY And you can use the time as you want. You could say, 'I need you to go pick up a prescription for me...
LILLIE WHITE If you ask me, it does amazingly well. It's partially geared towards older people, who remember the ...
STEVE AUSTIN If you have a 40,000-square-foot showroom and you need to get rid of five, six, 10 frames, you will ...
LARRY ALTERWITZ You give up your summer. When you're in town, you see people going to a movie and you remember what ...
DAVE SIMPSON Hotel visitors will be able to just walk a block or so to visit the book store or see a movie.
BRIAN STEBBINS You know, they just don't make big movie stars the way they used to, maybe because the system ha...
TOM ATKINS what happens someday if more people own my record than the bible? that will make me god because a lo...
MARILYN MANSON I just never thought I'd get to see how beautiful you'd become
JENNIFER L. ARMENTROUT You're beautiful, too. I mean, you're hot,” I blurted out. “But I always knew you would be.” m...
JENNIFER L. ARMENTROUT Everything in this store benefits my kids. Those books go into the classroom. I had a little boy who...
BARBARA BOSSER You lose people and pick up people during the race.
ARLEN R. ISHAM I don't spend a lot of time asking "WHY?" Instead I focus on what I should do now or how I should re...
JEFF DIXON-THE KEY TO THE KINGDOM Even though he was inside the house, I could still hear Vlad’s sardonic mutter of “Where’s a t...
JEANIENE FROST That's it really; it's all love, whichever way you look at it, it's all love. How much you can Get f...
GEORGE HARRISON

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ERIC WEINER Reason, Hume argued, doesn’t determine what we want but only how we obtain it.
ERIC WEINER Philosophy is like wine. There are good years and bad years but, in general, the older the better.
ERIC WEINER Studies have found that creative people have an especially high tolerance for ambiguity. I suspect t...
ERIC WEINER This less-is-more phenomenon holds true not only for individuals but for entire nations. A good exam...
ERIC WEINER There’s a simple reason for this. The more shots you get at the target, the more likely you’ll e...
ERIC WEINER See what is before you, the thing itself. Analyze later.
ERIC WEINER Nothing kills creativity faster than a wall.
ERIC WEINER When people from similar backgrounds get together, are isolated from dissenting views, and are tryin...
ERIC WEINER Cosimo was the Bill Gates of his day. He spent the first half of his life making a fortune and the s...
ERIC WEINER British philosopher Alan Watts observed, a sense of wonder “distinguishes men from other animals, ...
ERIC WEINER Civic life, though, was not optional, and Aristotle tells me the Athenians had a word for those who ...
ERIC WEINER All genuinely creative ideas are initially met with rejection, since they necessarily threaten the s...
ERIC WEINER One of the biggest misperceptions about places of genius, I’m discovering, is that they are akin t...
ERIC WEINER If you’ve ever had a rational thought or asked Why? or gazed at the night sky in silent wonder, th...
ERIC WEINER We are at our most creative when we have something to push against. Creativity does not require perf...
ÉRIC WEINER The story of the world is not the story of coups and revolutions. It is the story of lost keys and b...
ERIC WEINER What is honored in a country will be cultivated there.
ERIC WEINER We've made a lot of progress, but we also know there may be further problems, and we're going to wor...
GLEN WEINER In some cases it's true that our Web and our processing systems are out of sync as we work to update...
GLEN WEINER We've made a lot of progress, but we still have more to do. We're current with most of our transacti...
GLEN WEINER Our conversion schedule is proceeding as planned. As part of that plan we took a break in January to...
GLEN WEINER ..there is more to life than just pleasure. We want to achieve our happiness and not just experience...
ERIC WEINER Maybe happiness is this: not feeling that you should be elsewhere, doing something else, being someo...
ERIC WEINER We thought all four had great opportunities, and that's the result of their tremendous careers here,...
ROBERT WEINER Her various health issues severely limit what she could do even if she was seeking employment and ag...
JASON WEINER The video made it fairly clear that my client and several other kids are standing around. He never l...
JASON WEINER I like bread, and I like butter - but I like bread with butter best.
SARAH WEINER We try to get the parent to step back from their emotions and help them figure out the outcome they ...
IVOR WEINER All that information is put in one place that's easy to access and in an organized fashion so that t...
IVOR WEINER