You must constantly persist to imprint your brand image on the mind of your audience

If you don't stay relevant you will be relegated

Brands grow faster and stronger with the help of Brand Advocates, Influencers & Tribes

Personal Brand Focus: Immediately you try to reach the masses with your brand you dilute your brand's power and falls into the average zone. You cease to be remarkable

Be abnormal; being normal is too predictable for your brand.

Without differentiation you have no brand