You have to scream really loud and really compel the audience to choose your show over the array of other shows being presented to them at the same time,

You have to scream really loud and really compel the audience to choose your show over the array of other shows being presented to them at the same time, ... You have to find nontraditional ways to reach the audience.

You have to find nontraditional ways to reach the audience,

It got kinda quiet then I just heard her scream real loud. I just knew something was wrong by the way that she screamed.

You've got to punish them. You can choose to speak as loud as you want. If you speak loudly enough, it registers. You can make the whole pharmaceutical industry hear.

'Supernatural' has delivered in a huge way for us, ... We expect the show to be a long-term player at The WB.