You have to break through and you have to do that with very effective advertising. You have to do it with reach, impact, and repetition.

the golden age of advertising.

These people work astonishingly long hours. With BlackBerries and cell phones, you don't have any privacy. You can't get away from it.

'Yes we can' always struck many as a naive and childish chant, like something ripped off from the Camp Fire Girls.

The natural condition of the modern conservative movement is to always be in a state of revolution. Conservatives are, by definition, uncomfortable with power.

Among Republicans, there is universal outrage that Gore and the Democrats won't accept the results of the election and are manipulating the system for their partisan reasons, ... which should make a lot of people concerned that they are so obsessed with having power they will do anything to achieve it.