You have people totally in love with the trend.

I call this a one a sinker. You'll get a rally, but it won't go anywhere.

They don't keep their beat.

You can define a complex thing with a fairly simple model.

People are really going to love this place, and we're going to make sure they love it for years to come. Bowling is a family sport, and we want to see families and everybody else come out.

These people know what they are doing and of course, you know, they wear the gloves, they wear the masks, you don?t know who they are.