You have a hierarchy of values; pleasure is at the bottom of the ladder, and you speak with a little thrill of self-satisfaction, of duty, charity, and truthfulness. You think pleasure is only of the senses; the wretched slaves who manufactured your morality despised a satisfaction which they had small means of enjoying. You would not be so frightened if I had spoken of happiness instead of pleasure: it sounds less shocking, and your mind wonders from the sty of Epicurus to his garden. But I will speak of pleasure, for I see that men aim at that, and I do not know that they aim at happiness. It is pleasure that lurks in the practice of every one of your virtues. Man performs actions because they are good for him, and when they are good for other people as well they are thought virtuous: if he finds pleasure in giving alms he is charitable; if he finds pleasure in helping others he is benevolent; if he finds pleasure in working for society he is public-spirited; but it is for your private pleasure that you give twopence to a beggar as much as it is for my private pleasure that I drink another whiskey and soda. I, less of a humbug than you, neither applaud myself for my pleasure nor demand your admiration.

Jeremy Bentham startled the world many years ago by stating in effect that if the amount of pleasure obtained from each be equal there is nothing to choose between poetry and push-pin. Since few people now know what push-pin is, I may explain that it is a child's game in which one player tries to push his pin across that of another player, and if he succeeds and then is able by pressing down on the two pins with the ball of his thumb to lift them off the table he wins possession of his opponent's pin. [...] The indignant retort to Bentham's statement was that spiritual pleasures are obviously higher than physical pleasures. But who say so? Those who prefer spiritual pleasures. They are in a miserable minority, as they acknowledge when they declare that the gift of aesthetic appreciation is a very rare one. The vast majority of men are, as we know, both by necessity and choice preoccupied with material considerations. Their pleasures are material. They look askance at those who spent their lives in the pursuit of art. That is why they have attached a depreciatory sense to the word aesthete, which means merely one who has a special appreciation of beauty. How are we going to show that they are wrong? How are we going to show that there is something to choose between poetry and push-pin? I surmise that Bentham chose push-pin for its pleasant alliteration with poetry. Let us speak of lawn tennis. It is a popular game which many of us can play with pleasure. It needs skill and judgement, a good eye and a cool head. If I get the same amount of pleasure out of playing it as you get by looking at Titian's 'Entombment of Christ' in the Louvre, by listening to Beethoven's 'Eroica' or by reading Eliot's 'Ash Wednesday', how are you going to prove that your pleasure is better and more refined than mine? Only, I should say, by manifesting that this gift you have of aesthetic appreciation has a moral effect on your character.