You find the most important thing that really grabs you, and put it right up top. Don't bury the lead. Put it at the top. Best thing to do. Never go wrong that way. It's an immutable law of journalism. It just always works.

Kurt Loder

Kurt Loder

Always Best Bury Find Go Important Important Thing Journalism Just Law Lead Most Never Put Really Right The Most Important Thing Top Up Way Works Wrong You

Related Quotes

Well, a lead is the most important thing about the story.

AboutImportantImportant Thing

So no one should rely on television either for their knowledge of music or for news. There's just more going on. It's an adjunct to the written word, which I think is still the most important thing.

EitherGoingI Think

The most important thing to me is that it's all really raw.

ImportantImportant ThingMe

The most important thing to do is really listen.

— Itzhak Perlman

ImportantImportant ThingListen

The most important thing when you do a movie is that you find an audience that really understands what you want to do and is really supportive of it.

— Alexandre Aja

AudienceFindImportant