You don't go into a highly scrutinized commercial enterprise like the Super Bowl without knowing that you have the goods.

This online destination will provide great content and frequent updates about the film.

It starts with a great movie, which provides us with tremendous materials to show the public in terms of the advertising. Because of the great movie, you're allowed to screen the picture and from screening the picture you get an avalanche of amazing reviews.

It's got a lot of promotional and marketing firepower. We're trying to appeal to a broad audience.

It's an opportunity for citizens who care about issues to communicate with lawmakers about what's happening in their communities. Without that input, lawmakers might not be able to make informed decisions.

It's extremely important for charitable organizations to make sure lawmakers have all the facts before them.