You don't have to fight against being placed in a box any more than the number two has to fight against being the number three. I mean, two is not going to be the number three, ever.

It does you no good to see the number two or number three man in the corporation-you have to get through to number one.

You don't have to worry about being a number one, number two, or number three. Numbers don't have anything to do with placement. Numbers only have something to do with repetition.

Number one, cash is king... number two, communicate... number three, buy or bury the competition.

Number one, like yourself. Number two, you have to eat healthy. And number three, you've got to squeeze your buns. That's my formula.

If you want to invest in us, we believe customer number one, employee number two, shareholder number three. If they don't want to buy that, that's fine. If they regret, they can sell us.