You do have the kind of long term perspective that a typical family business has,

And I had in mind more or less what we then did in the following 20 years. But the family was telling me, listen we are growing nicely, why should we take more risks.

I wanted to make the company much larger than it was,

Putting music in the watch could be fun and would surely have a market, but I think that people who buy luxury watches are not interested in this sort of product.

They're definitely playing to the new outlaw image as well. From a business perspective there are a lot of similarities.

From a legal and business perspective, it seems wrong to me,