You can focus on things that are barriers or you can focus on scaling the wall or redefining the problem.

Companies that get confused, that think their goal is revenue or stock price or something. You have to focus on the things that lead to those.

We have to make sure, at Apple, that we stay true to focus, laser focus - we know we can only do great things a few times, only on a few products.

In my view the tablet and the PC are different. You can do things with the tablet if you are not encumbered by the legacy of the PC.

You can converge a toaster and a refrigerator, but those things are probably not going to be pleasing to the user.

If you embrace that the things that you can do are limitless, you can put your ding in the universe. You can change the world.