Yet behind all of the populist hot air, and the big shot persona, is a man who is very cunning. As a real estate mogul worth billions, a man like Donald Trump knows how to relate to an audience better than a politician. He has to as each transaction he is working on can increase his personal wealth. Moreover, he doesn’t have the time to make the connections while trying to close a deal that an average politician does. He has to, as a salesman, become expert at being a “five minute friend”. Every move has to count in building a credible connection that will get him to, and beyond, the closing table.

Robert Montgomerie